Dutch solution makes Google find Content Syndication
Up till now this information distributed through the internet, also known as Content Syndication, remained invisible to Google, because it was not considered to be a part of the website or web shop. By adding a special code Google is able to index this information and list it in its search results.
DCM Services considers the addition to the Live! Syndication platform a mayor breakthrough in the distribution of information through the internet from a single source, especially because there is a wide variety of applications. ,,With this system we’ll turn the world a little bit upside down,” Gerard van Eldik, CEO of DCM Services states. ,,Everyone always tries to lure visitors to its website, but in our mind the visitor is already online and it’s our goal to send the information to him directly.”
Content Syndication operates through a special link or button on the host’s website. For instance a reseller can add the latest product information to his website from his supplier which is maintained by his manufacturer or distributor. In times of epidemics the government is able to distribute correct information to all municipal, public health department or school websites in order to prevent agitation caused by inaccurate information. With this application it’s even possible for agricultural organisations to sms their farmers during dry periods whether they should water their crops or not. ,,This is how you narrow the communication gap between users and offer manufacturers or organisations extra service,” Van Eldik says.
Live! Syndication makes Google find Content Syndication. With this new application DCM Services aims for manufacturers and their distributors, publishing companies, governments, interest groups and scientific institutions. ,,With this system you can publish real-time reliable information from a singular source which is recognised by Google,” Van Eldik explains.


