Manufacturer/Distributor

As you well know, the sales success of your products depends on a variety of factors. You need to consider both the quality of the products and the sales strategy your business must pursue — only then will your target market become aware of your products. To ensure that they do, you spend substantial resources on product leaflets, online product details and other key information. To make sure you’re up-to-date, your people need to constantly adapt and update the available product information, which is a full-time challenge for any business.The next step is to distribute your information to your dealers, resellers or business partners, who include it on their websites. This is essential, as today’s consumers do most of their pre-purchase research online, and they’re more likely to buy your products if the information you provide is up-to-date. But maintaining your website and ensuring that dealers update the information on their end is an inefficient process, with the added risk of information being outdated, incomplete or inaccurate. As a result, potential customers have no access to your information, your marketing communications do not reach your audience, and you miss out on key sales opportunities.

Through Live!Syndication, DCM Services provides a number of opportunities to optimise this process. Website syndication ensures that your information – over which you retain full control – can be integrated into your dealers’ or business partners’ websites with a single mouse click. Website syndication allows you to add updated product information to dealer websites in real-time and in any form: text, video, Adobe Flash, illustration or PDF. In addition, you will receive clear, comprehensive reports on user and customer behaviour through Webtrends Analytics: key data that allows you to capitalise on trends and enhance and improve your marketing strategies where necessary. Webshop syndication will help you create additional sales outlets for your product in a matter of minutes. This brand-new webshop will be featured on your dealer’s website, designed to match the look and feel of his site and thereby enhance product sales. This additional service to customers will increase your opportunities for generating revenues.

Multiplatform syndication provides you with the tools to interact with your audience directly. It allows you to use the data generated by Webtrends Analytics to communicate customer-specific information, campaigns and news to your target market using the latest communication tools such as iPhone, Twitter and texting. It is the ultimate solution for e-marketers who need to rapidly switch between various media in order to increase the number of customer interactions. This will allow you to interact with your target market as effectively as possible.If you would like more information about Live!Syndication and the opportunities it offers, please contact us.