Publisher

Advertising revenues in the print media industry are in steady decline. This calls for an all-new, creative approach to the dissemination of news and information. Numerous websites compete with traditional media by providing up-to-date news and other content. As a result, print media earn back only a fraction of the costs involved in gathering and producing news, while publications still need to create content and pay staff and agencies.

Through Multiplatform syndication, DCM Services allows you to get more mileage out of your existing content and reduce turnaround time by distributing your content across both print and interactive media. You’ll need only a single editorial team to create content for both the print and online versions of your publication. Multiplatform syndication allows you to create a link to InDesign, which makes it possible to upload content directly to various media. Once your art department has ensured the pages are ready for publication, you’ll be able to upload content to both the print magazine and the website – an alternative workflow that will lead to significant cost savings.

DCM Services can also help you enhance your content distribution, as Website syndication enables you to use your existing content for new, alternative channels. Using narrowcasting, you’ll be able to display your magazine’s beauty column in the cosmetics department of a department store chain, or upload customer information to all outlets of a major bookstore chain. Alternatively, you might provide the latest real-time news updates to visitors of petrol stations using Website syndication. Since providing customer-oriented content is not the core business of retailers or petrol stations, they’ll find your automatic updates extremely convenient, while you have the opportunity to reuse your information through an all-new channel. This will lead to higher revenues at no additional cost!If you would like more information about Live!Syndication and the opportunities it offers, please contact us.