Reporting

You invest a great deal of time and money in your marketing activities, both to promote your products and to respond to consumer trends and needs. Reliable analyses of consumer behaviour are essential in this process, and DCM Services provides these reports through Webtrends Analytics. The reports enable you to track and monitor your customers’ viewing and purchasing behaviour in real-time. The purpose of syndicating content is to find out how people use it: what content is used most frequently? How do people use it, and how often do they view it? The reports instantly show which products are bestsellers, which ones need to be promoted more widely, how often users are clicking on specific products, and which dealer’s website they are accessing. In addition to providing information on consumer behaviour and preferences, the reports therefore also tell you exactly how many customers visit each dealer. If you would like more information or have any questions, please contact us.