Webshop syndication / Publish to webshop

Webshop syndication is a form of Content Syndication that will help you increase the number of interactions with your customers and generate more revenues. Consumers are increasingly doing their shopping online, and operating a webshop through your dealer’s website is a sure way to increase your sales.

Webshop syndication provides benefits to both you and your dealer. Since there is no conflict of interest involved, you will have additional opportunities to increase your revenues and respond to customers’ needs. The webshop will bear the name of your dealer’s business and be customised to match their branding. Visitors will use the webshop to order from their trusted dealer on his own website, while you remain in control of the webshop's stock and set the conditions for purchase. DCM Services also allows you to create a shop-in-shop, specifying the fulfilment options for each individual reseller.

Webshop syndication can be implemented almost immediately, and you’ll have the option to open several virtual outlets in just one day. Once you’ve agreed with your dealer on the product range and conditions, the webshop can be designed in line with the dealer’s branding and will be up and running within no time at all. Alternatively, you are free to use your own branding for the webshop. As the number of partner dealers increases, so will the number of outlets and, by extension, the number of home shoppers who will use your services.

Webshop syndication provides you with valuable additional information on consumer behaviour, showing you which products are most in demand and which may require additional promotion. You can respond to these trends by creating customer-oriented campaigns and special offers, or extend the product range as you see fit. Webtrends Analytics also allows you to view conversion rates in real-time. If you would like more information about Webshop syndication and the opportunities it offers, please contact us.