Website syndication / Publish to websites
Your content integrated in your partner's website
full content control, fast integration of content and user reporting
/live-syndication-real-time-demo
Always up-to-date content on the websites of your business partners and stakeholders
Website syndication is a type of Content Syndication that ensures that your up-to-date information is available to your dealers, business partners and stakeholders at any time. Efficient and effective, the tool allows you to maintain complete control over the content while offering the other party the ease and convenience of providing real-time information on their own website.
How does it work?
Your content is distributed from a single source to the websites of your clients, which may include any type of organisation ranging from dealerships to government agencies to interest groups. Once they’ve entered the login details, you’ll be able to upload the latest news, information and special offers at any time, using text, images, video or PDF. You can choose either a standard layout or have the content especially adapted to the client’s branding – it’s entirely up to you. Your clients won’t need to spend any time updating the information on their website. View the DEMO to see how easily and efficiently your website can be integrated into the website of any client.
Reports
If you use Content Syndication, you will receive detailed user reports through Webtrends Analytics, a digital marketing solution that will provide you with the information you need to launch customer-specific marketing campaigns and other marketing-related activities. You’ll know exactly how many people are visiting the site, which products are most in demand, and how often people return to the site, as well as which audiences respond best to what products. Webshop syndication provides you with data on conversion rates, allowing you to create targeted campaigns and enhance or extend current product information. Multiplatform syndication will help you take this process even further, for example by using iPhone applications for your products and text alerts for the latest information on your products, as well as a tool called proximity marketing (where you display information based on the recipients’ location). This form of customer intimacy is an additional service you provide to consumers, with the added benefit that you learn more about consumer behaviour through direct interaction with your customer base.If you would like more information about the opportunities offered by Website syndication, please contact us.
